Thank you for your indulgence as I suggest the following considerations with regard to the so often unjustly imposed benchmark know as ROI.

The anarchist in me loves the suggestion that considerations of ROI or "Return On Investment" be, dismissed as irrelevant. While, however, most of us have borne personal witness to strategic failures grown out of flawed deference to measures of ROI, I would suggest many of these failures are not in the application of these measures but in their determination... Read More...

Tags: ROI, Measure